What's the best way of finding the right demographic group when advertising a product?

I'm looking into holiday rental of private properties and want to target the "right" people (Older, Professionals, Those seeking a quiet break etc.)

Market research.

Id those you want to target, find out their interests / hobbies / habits. Advertise in those places. Tune your campaign for their sensibilities. Determine what they prioritise as winning points. What adds value to thier holidays. Tailor your product to the market. ie Niche it!

If you go here, you will have to register, but it may be useful for you :-http://www.ecademy.com/node.php?id=30697

Try going to http://advertising.hammocksurvivalguide....
It contains articles about advertising. I'm not sure if it's got the info you want but there's some really useful stuff there.

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